Introtema
Established in 2018 under the name Akdem Copyrights and Translation Agency, the company entered into a restructuring process to undertake its global growth and representation mission in 2023. In order to make the “start” emphasis of the new brand name clear, this element was also underlined in the created brand identity.
Considering that the brush stroke is the first step at the beginning of the lettering, the İntrotema logo was created by the stylization of the brush stroke in calligraphy and the typographic arrangement of the brand name.
Category: Logo & Brand Identity Design
Creative Director: Harun Tan
Art Director: Selin Naçar
Project Managers: İslam Dalp, İrem Nur Kaya
